About us


About us. About YOU.
Your success is what matters.

Born as a motorsport and automotive marketing agency in 2013, we honed our skills in the fast-paced, technical, competitive world of racing. This drove us to provide solutions to tight, immovable deadlines and deliver to a high standard on time. Teamwork was the only way to succeed, and creative problem-solving became second nature. All good stuff, right?

So why should these qualities be limited to motorsport and automotive marketing? We realised our approach would add value to businesses from other industries.

So we grew.
Our creativity grew.
Our team grew.
Our ambitions grew.
But not our egos. No.
We’re decent people doing work we love.
And doing it well.

As an independent agency, we won’t hold you to ransom with heavy retainers. We believe in finding a way of working that suits everyone. And we think that’s why so many of our clients have been with us for years.

Meet the team




Carrie heads up Ignition Collective. Previously she worked in marketing and client services for a range of companies. This includes over 21 years within the fast paced motorsport industry, where she utilises her experience in marketing activation and brand partnership strategy to help clients.

Carrie has advised on, negotiated and activated for brands such as Aston Martin, Euronics, Ford, SEAT, Hackett, InterContinental Hotels Group and Castrol. She has also provided insight and strategic consultancy to sports and entertainment rights holders.



Lead Designer

Matt has been Lead Designer at Ignition Collective since it began. As a graduate of Swansea School of Industrial Design, he specialises in brand, logo and content creation.

Matt also has an in-depth knowledge of applying design into deliverable formats for business including print, embroidery, vinyl and paint. He works across a wide range of clients and loves nothing more than bringing a design project to life from the start and taking it right through to completion.



Project Director

Laura first worked for Carrie at Aston Martin Racing over 10 years ago. Since then, Laura has gone on to design, manage and deliver varied projects across North America, Canada and the EU, along with accompanying marketing and PR campaigns. Laura has experience in a variety of industries, automotive, motorsport, publishing and financial services, to name a few.

Project managing teams across multiple time zones as well as successfully communicating with suppliers, sponsors, partners and colleagues is all in a day's work - Laura takes the 'task' out of multi-tasking and makes it look easy.



Technical Project Director

After a long career as a race and customer support engineer Allen joined IC to manage our technical projects.

Graduating from Cranfield University with a Masters degree in Motorsport Engineering and Management, Allen spent 15 seasons in the high-speed environment of motorsport working initially in the WRC with Subaru and Mini world rally teams and then latterly with Aston Martin Racing in various GT championships. Recent experience also includes a two year secondment as a Technical Account Manager.

Allen takes great satisfaction in seeing customer projects succeed at the highest level and loves nothing more than getting stuck in to set up the processes and procedures required to get a project off the ground, especially if that involves lots of spreadsheets!



Creative Developer

Mike joined Ignition Collective in 2020 as Creative Developer. His bachelor’s degree in Computer Animation from the University of Teesside provides a great base for creating engaging content.

Mike has always loved designing websites and has developed his design and coding skills throughout his career. Mike’s love of all things web and passion for staying on top of design trends and software, means clients always get the best service possible.



Marketing Assistant

Bethan graduated from Bournemouth University in 2020 with a bachelor’s degree in Communication and Media. It was during her four years of studying that Bethan realised her love for all things marketing.​

Bethan has previous experience as both a Marketing Executive and a Social Media Manager. Her role here at Ignition Collective is her first agency-side position– welcome to the dark side Bethan.



Digital Marketing Executive

A graduate of the University of Gloucestershire, Jacob has a BA in Marketing, Advertising and Branding. All relevant for a role here at IC!

With a keen passion for all things motorsport and racing, Jacob has already had significant exposure across various areas of the industry, including governance, race teams and championships.

Jacob’s role as Digital Marketing Executive will allow him to work with our breadth of clients and providing support with all things social media and communications.



Pawject Manager

Bran is our enviably handsome office pup; he's intelligent, hard-working and very serious about his cuddly pheasant, aka 'phezy'. Bran's not all work and no play, though; given a chance, he will play all day until he crashes out on the sofa with a perfectly full belly - not that dissimilar to the rest of us at IC.

Our values


We achieve results

We don’t just achieve results. We achieve the right results. We add value by digging deeper; we’re talking about fundamentals. Foundations. Behind-the-scenes systems that connect all the dots. We make sure processes are perfect before we think about the sexy stuff (which we’re excellent at, too, BTW). We strive to achieve the best for every client, big or small, speak to anyone, and they will say the same thing “we go the extra mile”.

We’re passionate about what we do

We’re storytellers, designers, humans. Giving our all to every problem we solve. As a team, we bring an energy that makes anything seem possible – each member has drive and expertise that they bring every.single.day. People enjoy working with us because we’re passionate about what we do.

We deliver what we promise

If Ignition Collective were a person, they’d be your best friend, your rock, the one you can always count on. You know they are always going to do what they say they are going to do, when they say they are going to do it. Phew, that was a mouthful.

We ignite great ideas

Driven, focused, and dedicated to the creative process. We make it our mission to consistently deliver original and powerful ideas. We know that great ideas don’t just happen by accident; it’s down to hard work, research, imagination and innovation.

We get stuff done

Combining a vivid imagination with a desire for practical solutions, we Get Stuff Done. We are never afraid to ask the important questions and seek invaluable insight, ensuring we provide solutions that not only deliver but seemingly achieve the impossible.


We’re always looking for exceptional people to do brilliant things.
Want to have a chat and see if we’d work well together?

We get stuff done. Sound good?