• Ignition Collective

Website Jargon Buster

We don’t just expect our clients to understand the terminology that is associated with their new website build. For that reason, we have pulled together a list of the useful website related jargon most commonly used.


SEO (Search Engine Optimisation) is broken down into three parts:

  • Quality of traffic: You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products that you offer.

  • Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

  • Organic results. Ads make up a significant portion of many search engine results pages. Organic traffic is any traffic that you don't have to pay for.

Web Hosting

A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed on the Internet. Websites are hosted or stored on special computers called servers. When Internet users want to view your website, all they need to do is type your website address or domain into their browser. Their computer will then connect to your server, and your webpages will be delivered to them through the browser.


CSS stands for Cascading Style Sheets with an emphasis placed on "Style." While HTML is used to structure a web document (defining things like headlines and paragraphs, and allowing you to embed images, video, and other media), CSS comes through and specifies your document's style—page layouts, colours, and fonts are all determined with CSS. Think of HTML as the foundation, and CSS as the aesthetic.


The definition of HTML is HyperText Markup Language.

HyperText is the method by which you move around on the web — by clicking on special text called hyperlinks which bring you to the next page.

Markup is what HTML tags do to the text inside them. They mark it as a certain type of text (italicised text, for example).

HTML is a Language, as it has code-words and syntax like any other language.


Responsive Web Design is about using HTML and CSS to resize, hide, shrink, or enlarge a website automatically, to make it look good on all devices (desktops, tablets, and phones). With a near even split in mobile and desktop web use (mobile 52% / desktop 45%), it is important that your website is designed responsively for both.


A domain name is your website name and is the address where Internet users can access your website.

A domain name can be any combination of letters and numbers, and it can be used in combination with the various domain name extensions, such as .co.uk, .net, and more.

A domain name must be registered before you can use it. Every domain name is unique, and no two websites can have the same domain name. If someone types in www.yourdomain.com, it will go to your website and no one else's.


JavaScript is the third layer of text that makes up modern websites. It is a scripting language that enables you to create dynamically updating content, control multimedia, animate images, and pretty much everything else that HTML and CSS cannot achieve.

Let us know if there are any other topics you would like a jargon buster for any terminology that we've missed!