
Ignition Collective
Social media image size cheat sheet
Struggling to display your images correctly across each of your social media platforms?
With the big four social media platforms (Facebook, Instagram, Twitter & LinkedIn) asking for various image sizes, you may have encountered image cropping, resizing and even rejection when it comes to uploading your imagery. We get it, it’s a nuisance.
That's why we have put together a handy social media image size cheat sheet for the next time you upload.
Facebook Accurate as of 22.01.20

Facebook profile picture size: 180 x 180
Facebook cover photo size: 820 x 312

Facebook link image size: 1200 x 628
Facebook image post size: 1200 x 900
Facebook highlighted image size: 1200 x 717
Facebook event image size: 1920 x 1080
Facebook video size: 1280 x 720
Maximum Facebook video length: 240 minutes

Facebook ad size: 1280 x 628
Facebook video ad size: 1280 x 720
Facebook Story ad size: 1080 x 1920
Accurate as of 22.01.20

Instagram profile picture size: 110 x 110
Instagram photo sizes: 1080 x 1080 (square), 1080 x 566 (landscape), 1080 x 1350 (portrait)
Instagram Stories size: 1080 x 1920
Minimum Instagram video sizes: 600 x 600 (square), 600 x 315 (landscape), 600 x 750 (portrait)
Maximum Instagram video length: 60 seconds
Minimum Instagram image ad size: 500 pixels wide
Twitter Accurate as of 22.01.20

Twitter profile picture size: 400 x 400
Twitter header size: 1500 x 500
Twitter post image size: 1024 x 512
Twitter card image size: 1200 x 628
Twitter video size: 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)
Maximum Twitter video length: 140 seconds
Twitter ad size (image): 1200 x 675
Twitter ad size (video): 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)
LinkedIn Accurate as of 22.01.20

Company pages:
LinkedIn company logo size: 300 x 300
LinkedIn cover photo size: 1536 x 768
LinkedIn Dynamic Ads size: 100 x 100 (company logo)
LinkedIn Sponsored Content image size: 1200 x 628
Personal pages:
LinkedIn profile picture size: 400 x 400
LinkedIn background photo size: 1584 x 396
LinkedIn post image size: 1200 x 1200 (desktop) 1200 x 628 (mobile)
LinkedIn link post size: 1200 x 628
LinkedIn video size: 256 x 144 (minimum) to 4096 x 2304 (maximum)
Maximum LinkedIn video length: 10 minutes
We hope this cheat sheet helps you to optimise your content across your social media platforms, but if in doubt, get in touch with us and we will point you in the right direction.