Social media image size cheat sheet

Struggling to display your images correctly across each of your social media platforms?

With the big four social media platforms (Facebook, Instagram, Twitter & LinkedIn) asking for various image sizes, you may have encountered image cropping, resizing and even rejection when it comes to uploading your imagery. We get it, it’s a nuisance.

That's why we have put together a handy social media image size cheat sheet for the next time you upload.

Facebook Accurate as of 22.01.20

• Facebook profile picture size: 180 x 180

• Facebook cover photo size: 820 x 312

• Facebook link image size: 1200 x 628

• Facebook image post size: 1200 x 900

• Facebook highlighted image size: 1200 x 717

• Facebook event image size: 1920 x 1080

• Facebook video size: 1280 x 720

• Maximum Facebook video length: 240 minutes

• Facebook ad size: 1280 x 628

• Facebook video ad size: 1280 x 720

• Facebook Story ad size: 1080 x 1920

Instagram

Accurate as of 22.01.20

• Instagram profile picture size: 110 x 110

• Instagram photo sizes: 1080 x 1080 (square), 1080 x 566 (landscape), 1080 x 1350 (portrait)

• Instagram Stories size: 1080 x 1920

• Minimum Instagram video sizes: 600 x 600 (square), 600 x 315 (landscape), 600 x 750 (portrait)

• Maximum Instagram video length: 60 seconds

• Minimum Instagram image ad size: 500 pixels wide

Twitter Accurate as of 22.01.20

• Twitter profile picture size: 400 x 400

• Twitter header size: 1500 x 500

• Twitter post image size: 1024 x 512

• Twitter card image size: 1200 x 628

• Twitter video size: 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)

• Maximum Twitter video length: 140 seconds

• Twitter ad size (image): 1200 x 675

• Twitter ad size (video): 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)

LinkedIn Accurate as of 22.01.20

Company pages:

• LinkedIn company logo size: 300 x 300

• LinkedIn cover photo size: 1536 x 768

• LinkedIn Dynamic Ads size: 100 x 100 (company logo)

• LinkedIn Sponsored Content image size: 1200 x 628

Personal pages:

• LinkedIn profile picture size: 400 x 400

• LinkedIn background photo size: 1584 x 396

• LinkedIn post image size: 1200 x 1200 (desktop) 1200 x 628 (mobile)

• LinkedIn link post size: 1200 x 628

• LinkedIn video size: 256 x 144 (minimum) to 4096 x 2304 (maximum)

• Maximum LinkedIn video length: 10 minutes

We hope this cheat sheet helps you to optimise your content across your social media platforms, but if in doubt, get in touch with us and we will point you in the right direction.