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Meet the team

July 1, 2022
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Group image of Ignition Collective team

Collective by name, collective by nature. 

Teamwork is easy to say but difficult to achieve. We achieve it. We do it because the team has steadily grown over the years. Each member has been hand-picked for the passion and expertise they bring every.single.day.

Ignition Collective Carrie

Meet Carrie

Carrie heads up Ignition Collective. Previously she worked in marketing and client services for a range of companies. This includes over 17 years within the fast-paced motorsport industry, where she utilises her experience in marketing activation and brand partnership strategy to help clients.  

Carrie has advised on, negotiated and activated for one man bands to global brands (and everything in between) . She has also provided insight and strategic consultancy to sports and entertainment rights holders. 

Ignition Collective Matt

Meet Matt

Matt has been Lead Designer at Ignition Collective since it began. As a graduate of Swansea School of Industrial Design, he specialises in brand, logo and content creation. 

Matt also has an in-depth knowledge of applying design into deliverable formats for business, including print, embroidery, vinyl and paint. He works across a wide range of clients and loves nothing more than bringing a design project to life from the start and taking it right through to completion.


Ignition Collective Mike

Meet Mike

Mike joined Ignition Collective in 2020 as Creative Developer. His bachelor's degree in Computer Animation from the University of Teesside provides an excellent base for creating engaging content. 

Mike has always loved designing websites and has developed his design and coding skills throughout his career. Mike's love of all things web and passion for staying on top of design trends and software means clients always get the best service possible.

Ignition Collective Allen

Meet Allen

After a long career as a race and customer support engineer, Allen joined IC to manage projects for our technical clients.

Graduating from Cranfield University with a Master's degree in Motorsport Engineering and Management, Allen spent 15 seasons in the high-speed environment of motorsport. Working initially in the WRC with Subaru and Mini world rally teams and then with Aston Martin Racing in various GT championships. Recent experience  includes a two-year secondment as a Technical Account Manager.

Allen takes great satisfaction in seeing customer projects succeed at the highest level and loves nothing more than getting stuck in to set up the processes and procedures required to get a project off the ground, especially if that involves lots of spreadsheets!

Ignition Collective Laura

Meet Laura

Laura first worked for Carrie at Aston Martin Racing over ten years ago. Since then, Laura has designed, managed, and delivered varied projects globally , with accompanying marketing and PR campaigns. Laura has experience in various industries, including automotive, motorsport, publishing and financial services, just to name a few.

Project managing teams across multiple time zones and successfully communicating with suppliers, sponsors, partners, and colleagues is all in a day's work - Laura takes the 'task' out of multi-tasking and makes it look easy.

Ignition Collective Bethan

Meet Bethan

Bethan has joined Ignition Collective as Marketing Assistant. She is a graduate from Bournemouth University with a bachelor's degree in Communication and Media. During her four years studying, Bethan realised her love for all things marketing and is excited to continue to build on this with the IC team.

Bethan has previous experience as a marketing executive and a social media manager and is looking forward to all the new challenges at IC brings.


Ignition Collective Bran

Meet Bran

Bran is our enviably handsome office pup; he's intelligent, hard-working and very serious about his cuddly pheasant, aka 'phezy'. Bran's not all work and no play, though; given a chance, he will play all day until he crashes out on the sofa with a perfectly full belly - not that dissimilar to the rest of us at IC.

Extra resources

A person to follow
A book to buy
A prompt
illustration of Laura

About the author:

Guest author:


Laura is your token overachiever. Project managing teams across multiple time zones and successfully communicating with suppliers, sponsors, partners, and colleagues is all in a day's work - Laura takes the 'task' out of multi-tasking and makes it look easy.


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