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Logo Types

When someone says the name of a company or organisation, more often than not the first thing you think of is their logo or a product with their logo on. But what does that logo mean?


There are seven different types of logo, each with different characteristics which may or may not suit a brand. That’s why it is essential to understand logos when thinking about your needs.



BRANDMARK


When a brand or company is established enough to be instantly recognisable by a simple icon. These icons are usually a part of the historical branding in some form.



LETTERMARK


Where the acronym of the product, name, or phrase is used. Good for long names, like The National Aeronautics and Space Administration.



WORDMARK


A font-based logo using the name itself.



EMBLEM


Emblem or ‘badge’ logos typically contain a brandmark, lettermark or wordmark, (or sometimes a combination). Because the elements are self-contained, it makes emblem logos great for sports where the applications may widely vary.



ABSTRACT


On the face, abstract logos have no clear link to a brands products or services. Instead, they can convey a message or feeling; for example, the Nike tick could mean action and possibility.



COMBINATION


A Combination of text and symbols to form a logo. Like emblem logos, combination logos can be self-contained, making them easy to apply.


Which logo type does your business use? Take a look at our File Types blog to help you understand which format your logo should be for different uses!


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