IGNITION COLLECTIVE PARTNER WITH PPO TO ACTIVATE EURONICS' SPONSORSHIP OF ONE OF THE BIGGEST ESPORTS
Following the successful sponsorship of ESL One Hamburg in October 2019, the Euronics Group have expanded their association with eSports and will be sponsoring the 2020 signature event, ESL’s Intel Extreme Masters (IEM), often referred to as the most prominent eSports event in the world.
In conjunction with appointed Sponsorship Agency, PPO, Ignition Collective will once again be working with both brands to deliver this exciting collaboration. The IEM sponsorship provides the flexibility for all 26 Euronics members to be known as the Official Electronics Retailer in their respective market as well as promoting the ‘Member of Euronics’ brand.
“We’re excited to be working with brands of such high calibre in the undeniably exciting arena of eSports and are looking forward to building on the successes of the 2019 activation programme,” said Carrie Russell, Director, Ignition Collective.
The IEM is being held at the iconic Spodek Arena in Katowice from 28 February to 1 March and forms the kick-off event for the new, hugely exciting, ESL Pro Tour.
Watch here to see more about the tour: https://www.youtube.com/watch?v=tCXxrwVOsaw