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How to Set-up Product Tags on Instagram

If you’ve recently taken your products or services online or it’s been on the to-do list for some time, take a look at our handy ‘how-to’ guide for tagging products on Instagram.


Step 1 – Convert to a Business Account

Shopping on Instagram is only available to owners of business accounts. If you haven’t yet switched to a business account, you will need to do this first. Not only will you be able to use Shopping on Instagram, but you’ll also get access to several useful features. With Instagram for Business, you will get access to detailed analytics, as well as the ability to share links on your profile.

To switch to a business account, you need to go to Options, then tap on Business Settings, and select Switch to Business Profile. Before you do this, you need to link your Instagram account to your Facebook Business page. Facebook owns Instagram, so the two platforms share many features. If you don’t have a Facebook page, you will need to set it up before moving on to the next step.


Step 2 – Make Sure You Qualify for Shopping on Instagram

After you have converted to an Instagram for Business account, there are still a few requirements you need to meet before you start using Shopping on Instagram. For one, you need to be in one of the 40 countries where the service is available. In addition, you will need to have the latest version of the Instagram app because older versions might not support the shopping feature.

Most importantly, it would help if you made sure that the products you are selling are in line with Instagram’s (and Facebook’s) commerce policies. Under these policies, you can’t sell digital subscriptions, digital media, or electronic devices. You also can’t sell any drugs (prescription or recreational), weapons, tobacco products, and alcohol. Some supplements and healthcare products are also out of bounds, as are admission tickets. Finally, you can’t sell services on Instagram; only physical products are allowed.


Step 3 – Set Up a Facebook Product Catalogue

Another reason why you need a Facebook Business page is to create a product catalogue that you will link to your Instagram for Business account. To do this, go to Settings and click on Edit Page in the sidebar on the left. From there, click on Templates, then choose Shopping

Template, and click on Apply Template.

After you’ve done this, a new tab labelled ‘Shop’ will appear on your Facebook page. When you open the tab, a pop-up window will appear asking you to set up a payment method, choose your preferred currency and agree to the Terms and Conditions. Once you do that, you will be able to add individual products by clicking on the Add Products button and entering all relevant info manually.


Step 4 – Link the Catalogue to Your Instagram Account

Within a few hours to a few days of creating your Facebook product catalogue, you will receive a notification from Instagram informing you that you can start tagging products in your posts.

From there, you will need to connect the catalogue to your Instagram account. To do this, open the Instagram app and go to Settings, then tap on Business Settings, select Shopping, and tap Continue. This will open the Products tab, where you’ll see a list of all your catalogues. Find the one you’ve just created and check the box next to it. And that’s it – you are ready to start tagging products!


Step 5 – Add Product Tags to Your Posts

While preparing your photo or video for posting, tap on Tag Products below the caption text box. Tap on the area of the picture where the product is displayed and then select the product from your catalogue. Repeat this for every other product shown in the photo. Once you’ve tagged all the products, tap on Done to go back to the edit tab and then tap on Share to publish your post.

The post will now appear on your feed. Users can tap on each product to see its name, price and detailed description. Tapping on the blue call-to-action button will take them to the product page on your website where they can complete the purchase.

The process is the same for Instagram Stories. When users tap on a product, they will see its photo, price and description in a new tab, as well as a link to your website where they can buy it.

If you have any questions or we can provide advice on setting up products on social media, then reach out and drop us a line at hello@ignitioncollective.com.

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