INTO THE HEART
ENGAGE AND EXCITE
Ford required an internal communications solution to emotionally engage and excite the global Ford workforce, to mark Ford’s historic return to The 24 Hours of Le Mans in 2016.
Ignition Collective engaged partner company Chrome Productions, in a collaborative pitch for a high-level film activation idea to Ford to deliver a global solution. The film would be shown globally via Ford’s internal channels, forming a vital part of their global employee engagement programme.
With Ignition Collective providing the idea and the strategy, combined with Chrome’s incredible delivery, “Into the Heart – Ford’s Return to Le Mans” was made.