Case Study



Ford required an internal communications solution to emotionally engage and excite the global Ford workforce, to mark Ford’s historic return to The 24 Hours of Le Mans in 2016.


Ignition Collective engaged partner company Chrome Productions, in a collaborative pitch for a high-level film activation idea to Ford to deliver a global solution. The film would be shown globally via Ford’s internal channels, forming a vital part of their global employee engagement programme.

With Ignition Collective providing the idea and the strategy, combined with Chrome’s incredible delivery, Into the Heart – Ford’s Return to Le Mans was made.

"Ignition Collective, led by Carrie Russell, has consistently proven that they are true experts in their field. Ambitious campaigns, an incredible work ethic, and most importantly a bunch of really great people makes Ignition a force to be reckoned with. We look forward to partnering with them on many more groundbreaking projects."

Joel Mishcon - Managing Director / Executive Producer | Chrome Productions